How to create quality content for Instagram

Our businesses today depend on various factors to thrive and gain visibility – and knowing the tools to make this journey easier is the best choice. This way, we save ourselves from more significant efforts. One effective approach is to create quality content for Instagram correctly, thereby attracting qualified customers to your company.

Keep reading the article to learn how to do that!

You may also like: What does SEO mean?

What do I need to have in hand to create quality content for Instagram?

Creating content on Instagram is an essential part of your growth strategy because the platform is undoubtedly the fastest-growing social network in recent years. However, for the content to be well-utilized and genuinely help your business grow, it’s necessary to align some important points with its creation. Some of these points are, for example:


You know that famous saying, “If you don’t care where you’re going, any road will get you there”? It is very real not only in our lives but also in business. Creating content without knowing the objective behind it is, in fact, a waste of time.

Content without a clear objective doesn’t answer the readers’ questions and doesn’t reach those who really need it. Objectives don’t need to be elaborate or difficult to plan. They can be, for example: improving your company’s branding, enhancing your relationship with your customers, etc.

In most cases, if you observe, the content’s ultimate goal is not to sell but to create a closer relationship with the customer. In the end, what will sell is this holistic strategy.


This is by far one of the most influential pieces of data in content creation. It’s also referred to as a brand persona or buyer persona, and in marketing, you can create this persona to closely align with your brand’s identity, thus defining your ideal customer. However, to find your persona, you need to understand who your ideal audience is, and this is done with time and research based on the data of your current customers.


After determining the purpose of your content and the persona you’re addressing, it’s time to create a strategy that involves your content. For example: a full week of thematic blog posts about Instagram (strategy), aimed at influencers (persona) to introduce them to your social media course (objective).

This way, it becomes easier to understand the role of each of these items, right? It’s also in the strategy that you create your editorial calendar, making it easier to target your audience.

How to Create Quality Content for Instagram

Although it may seem complicated, creating content for Instagram becomes less mysterious as you increase your post-production, studies, etc. Here are some practical tips for creating content for Instagram.

Invest in Lives (Solo or Collaborative)

Lives, like reels and videos, are highly valued on Instagram because they have better engagement and greater visibility on the platform. Therefore, investing in this format is crucial for the growth of your business.

You can do solo lives, explaining your product, presenting it, or even something more intimate – like talking about your life. But if you prefer or want to create a segment on your profile, do collaborative lives or interview other influential people in your field. This idea will surely be a match!

Use Stories

For those who don’t view the feed and don’t spend much time on the platform but still like it, they prefer something practical and quick. Therefore, stories are ideal for connecting with customers on a more intimate level.

However, in some studies, it has been found that more than half of people watch stories without sound, so invest in captions. It may be tiresome at first, but it pays off. There are apps that can help with this, such as CapCut, available on the Apple Store and Play Store.

Use the Question Box

As we discussed in the previous topics, making your followers feel close to you is one of the most effective ways to be magnetic and make them want to stay updated with your content. Another very interesting way to do this is with the question box, widely used by major players in the market. It not only helps you get closer to the audience but also creates a history of answers to questions that may be common to other users.

Don’t Forget About the Feed

Despite stories being the flagship of Instagram today, don’t forget about the feed, okay? This part of your profile is extremely important because, with a well-made post, you can appear in someone else’s “Explore” and be discovered. In addition, this type of post constitutes the storefront of your business on Instagram.

Use the Collaborative Post Feature

Instagram recently introduced a collaborative post feature. This way, you create a post in collaboration with someone else, and the followers of that other profile get to know yours and vice versa. It’s amazing! Highly recommended.

Do you want to create quality content for Instagram?

Laços can help you with that!

The information and strategy you need are available here, for free, on our blog. But with us, you’ll see everything that was missing for your business to take off. Schedule a free online meeting with us so we can get to know you better and understand what your business needs.

We’re waiting for you!


leave a comment

pesquisar por tópicos

receba novidades por email