If you’re not benefiting from Facebook Ads’ post-boosting tool, you’ll fall behind in the grand scheme of the competition. It’s okay; you might argue that you have excellent organic reach, but believe me – there’s always room for improvement when learning how to boost your public posts.

We’re talking about the possibility of your posts reaching thousands of people in just a few hours. And better yet, it won’t cost you a fortune – since you decide how much you want to invest. By building your audience effectively, your post can be seen by anywhere from 1,000 to 3,000 people with just a daily investment of 5 dollars. Crazy, huh?

Well, let us enlighten you. In today’s article, we’ll explain how to boost your public posts in 4 easy steps.

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How to boost your public posts the right way

Post boosting is a straightforward way to showcase a particular publication to a specific audience, gaining more reach and engagement for your personal or business profile.

Shall we take you on a lucrative ride, then? Below, we’ve provided a brief guide on how to boost your public posts:

1 – Choose a post

Visit your timeline and choose a post with potential. You might wonder: How can you identify the best post to boost?

The secret is to test it organically, letting your current followers help you evaluate it as time goes on. However, there’s a catch: the post should deliver results for its intended purpose.

If your post aims for sales, for example, analyze the number of sales it has generated, not just how many accounts it has reached. If the goal is to drive visits to your profile, see how many visitors it brought to the table, and so on.

Once you’ve selected the post, simply click “Boost Post”, that little blue button in the bottom right corner of the screen, as shown in the image.

2 – Define the destination for users

Let’s understand what each option means:

• Your profile: When users click the button in your ad, they will be directed to your profile on Facebook or Instagram.

• Your website: When users click the button in your ad, they will be directed to your website.

• Your direct messages: When users click the button in your ad, they will be directed to Messenger on Facebook and to Direct on Instagram.

You see, choosing the right option is a crucial step in the boosting process – and it’s entirely related to your goal of promoting a specific post. Generally, we direct the audience to the profile when we want to gain new followers, promote a giveaway, or simply increase engagement.

In this sense, you can opt for your website when boosting a sales post, an offer, or a new product launch, for example. Direct messages on Facebook or Instagram are also used for sales, especially if you don’t have a specific page for that!

3 – Define your audience

Now it’s time to determine who will see your post, once and for all. The simplest options are as follows:

PEOPLE WHO LIKE YOUR PAGE

In this case, the promoted post will only appear to people who already follow your page. The idea behind this type of boosting is to make a specific post reach more people who already like and keep up with your content.

PEOPLE WHO LIKE YOUR PAGE AND THEIR FRIENDS

Now we’ve already expanded your audience a bit. In addition to your followers, their friends will also be able to see your post.

PEOPLE IN YOUR LOCAL AREA

The post will appear to people in a location defined by you. The tool allows you to choose a city, a region, or even more specific locations – such as a street, a neighborhood, or a tourist spot.

CUSTOM AUDIENCES

This is an excellent option for those on a budget who want to spend money on something that really pays off, opening doors to a range of unique possibilities. Here, you have control over the smallest details.

To start, give your audience a name, which will only be visible to you and serves to save this profile for use in other boosts. Location works similarly to what we saw earlier – you choose where the people your post will appear to are settled.

Nevertheless, interest targeting is one of the most fantastic options. Let’s explain it through an example, as depicted below:

Suppose you work with expensive aesthetic procedures. Here are some relevant interests:

• Beauty and Aesthetics;
• Self-Esteem;
• Wellness;
• Beauty;
• Beauty Products;
• Skincare;
• Rejuvenation.

Do you get the general idea? Just notice that one detail of your business concept has not been addressed yet: price.

In the long run, appearing to people who might be interested in what you do is not enough, though. If you want to sell (which is ultimately the goal for all of us), you need to appear to people who are likely to do business with you.

Do you want to know a simple way to learn how to boost your public posts if they’re price-driven? Well, we’ll give you two powerful price-related tips right now: luxury goods and international travel. Two characteristics that will help you segregate people looking for something cheap from those willing to spend more.

We’ve presented only a few ideas here – but custom audiences allow for an incredible range of possibilities regardless of the approach you choose. That said, we recommend that you create them carefully and optimize them over time if necessary.

4 – Set its budget and duration

Now we’re one step away from the end and it’s time to decide how much you want to invest. Of course, the invested amount will say a lot about the number of results, but if you’ve done quality work in all the previous steps, you’ll achieve excellent financial outcomes even upon a small investment.

Here, you’ll make two choices: how much to spend per day and how many days to boost. The tool naturally shows you the total amount to be spent, also estimating the number of accounts reached – fantastic, isn’t it?

When all is said and done, click forward to see how your boosted post turned out. Then, you’re all set – just wait for approval and the first results will come soon.

Get professional help with digital marketing strategies

Now you know how to boost your public posts the right way – and we can further help you with anything you find hard to understand. As a digital marketing agency specialized in small and medium businesses, Laços provides the right team for all your needs on this front, wherever you may be.

You can schedule a free meeting with us right now – and you’ll leave the reunion with a vast overview of what your company requires, including the first steps to creating lucrative strategies, and how to optimize your current online activities.

Speak to our agents today and leave all the hard work to specialists!